On the 24th of March 2011, TAB Worldmedia launched an exclusive augmented media project for the 10th year anniversary of the Heineken Music Hall in Amsterdam.
Several weeks before the event V.I.P. guests received a personal augmented invitation from the Managing Director. At the event the guest were given an augmented welcome at the entrance. 15 hosts from Heineken Music Hall were dedicated to introduce the guests to an augmented photo exhibition. Almost 100 exclusive concert photos (2x3m) are part of a mobile popquiz and a wide selection of the concert photos are given an extra augmented treat with augmented reality.
Designs from the 3D department
3D Visual Artist: Rolf van Slooten
Augmented Media Mix:
– Web based Augmented Realtiy FLAR
– Kiosk Augmented Reality FLAR
– Mobile QR codes + mobile web platform.
– Mobile augmented reality on Junio