We aim to elevate your brand communication with
fresh creativity & innovative mobile Technology
We are a brand activation team specialised in helping brands tell their story and engage with the mobile consumer. To achieve that we develop smart mobile strategies, create fresh addictive campaigns and mobile services using the most innovative technology and social media.
a selection of cases we did over the past four Years
Challenge: Getty Images has a very relevant message that is that interactive storytelling is becoming more relevant by the second. Getty Images is a company that defies the convention of what we think of stock content. They truly understand that for successful interactive storytelling only the highest quality of image, video and audio content will do the job.
Creative Solution: In collaboration with Etienne Mineur, a fantastic visionary creative director from France, Getty Images developed the Transmedia Storytelling campaign. The campaign consists of a printed booklet that allows the viewer to explore a new storyline each time he unfolds the booklet in a different way. For the Dutch Market we’ve added extra layers of content in augmented reality. Each image in the booklet reveals the story behind the picture in the form of sound and video. This way all cross media content of Getty Images is being used in their transmedia storytelling campaign in a highly impactful way.
Results: The campaign was just launched, results will follow.
Strategic Challenge: Find a way for an International Insurance company in a multilingual World to help it’s consumers connect with it’s brand.
Solution: We developed KonnectAR, an innovative mobile service that helps customers litteraly CONNECT with everything that concerns their insurance company Allianz Suisse. We start this service in the form of an iPhone and Android application powered with (Layar) Augmented Reality technology. When a customer quick-scans a product brochure or an advertised offer in a magazine the KonnectAR app will directly service them the right animated product information, the website or even a service employee on the phone in their preferred language.
Results: Allianz Suisse will be using the KonnectAR service app in cross-media communication campaigns in 2013 and 2014 to develop best practice cases in the Swiss market. TAB Worldmedia is involved with the strategic and creative implementation of the service.
Client: Allianz Suisse
Date: July, 2013
Services: Mobile Strategy, Creative Development, Creative Design, Digital Production, Augmented Reality.
Date: 1 July 2013, Netherlands, Switzerland
Allianz Suisse has chosen mobile activation agency TAB Worldmedia to help support their cross-media communication campaigns with an innovative new mobile service named “KonnectAR”. KonnectAR is an easy to use free service application that can be downloaded on smartphones and tablets. The app enables their Allianz Suisse clients to make a direct connection to online information and services that are linked to product brochures and advertisements.
Remco Vroom, Director of TAB Worldmedia: “This is all very exciting. Allianz Suisse recognizes that consumers of today expect simple, intuitive mobile service tools from their brand. We are using innovative augmented reality technology from Layar inside the Allianz KonnectAR app to enable this. As soon as customer quick-scans a product brochure or an advertised offer in a magazine the KonnectAR app will directly service them the right animated product information, the website or even a service employee on the phone in their preferred language.”
Patrick Eugster, Head of Corporate Development & Strategic Marketing at Allianz Suisse: “The possibility to connect our online content with our offline commercial instruments and engagements is of crucial importance in an ever increasing connected world. KonnectAR allows the customer an easy transfer across different media instruments and therefore improves the whole brand experience these customers face.”
Challenge: Walking through an Cannes Lions Press Exhibition is a fantastic highly inspirational experience. By looking at the great award winning ads you can only imagine how they came up with the strategy, the concept and why these cases are all winners. But that’s just it… how can we help and involve the audience that can’t imagine, that doesn’t know what makes these ads great?
Solution: Ask the 3 of the best creative directors in the industry to share their professional opinion in a sharp, witty, unsensored audiotour. At the event we will hand out free earphones and have free wifi so visitors can access the audiotour on their phones. The free app holds more cases so they can actually view, review and zoom into the cases during and after the event. To spice things up, we will also create an extra augmented reality tour so visitors can scan and augment the ads and hear what the creative directors have to say.
Result: 2013 was the second edition of the 24Audiotour. After the success in 2012, the organisation asked TAB to create a second and even more vivid edition. The campaign results are good, over a third of the people who visited the exhibition also used the audiotour. Average usage time was 16 minutes and the application even got an extra download boost after the event.
View the tour: www.24Audiotour.com
Creative Challenge: The Van Gogh Museum relocated its collection to the Hermitage in Amsterdam for several months. Artist Henk Schut has come up with the idea to create an art walk through the city of Amsterdam. A red line will be hanging from building to building, leading the way from the Van Gogh Museumplein to the Hermitage about a Mile away. What is the most convincing and engaging way to involve the mobile consumer?
Creative Solution: Create an exiting, compelling, addictive application that will allow people who walk the Van Gogh Mile to view the streets of Amsterdam the way Vincent van Gogh would have in his imagination. Listen to passages from carefully chosen letters that Vincent wrote to his brother Theo and learn about the master in a way that you will never, ever forget.
Results: Without publishing the actual figures we can say with great confidence that this project was a great succes. The Mobile component of Henk Schuts live art walk made the circle complete and figures showed that a significant percentage of visitors who bought their ticket at the Museumplein used the mobile app to complete the tour and tell their friends about it using the social media tools in the app.
View the movie clip.
Client: Van Gogh Museum, Artery Foundation
Date: October 2012 until February 2013
Services: Mobile Strategy, Ceative Development, Digital Production.
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