Augmented Reality for premium brands
Tweeps Around has
been the no. 1 social
media app. on Layar
since we launched it
in 2009. Current stats:
we served over 15 million tweets
in the past 3 months!
ID&T opens up a new dimension with augmented reality on Mysteryland
Dance event Mysteryland will add a whole new dimension to their world famous experience on the 28th of August. Using the Layar augmented reality browser, visitors will be able to explore the huge terrain through the camera of their Android- or iPhone and find out which of the 150 dj’s is performing on the 16 stages and what is the fastest way to get there. When zooming in on a stage the viewer will be able to learn more about the dj that is on stage, what he is playing and directly download the music to his phone via Dance Tunes.
Denis Doeland, responsible for IP and Internet at ID&T: “We came in contact with TAB Worldmedia through
Claire Boonstra from Layar. We are delighted with their way of working and approach of this experiment.
The results of this experiment will help us to choose the right direction in this new augmented reality era.”
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World premier: Walt Disney launched
the first augmented reality
outdoor campaign for the movie
‘Prince of Persia’.
Outdoor media partners:
Official partner of:
Dutch Institute for Marketing
Layar
Synovate Global Research
Layar highlight
Amsterdam, July 27th. TAB Worldmedia announces its official partnership with NIMA (Dutch Institute for Marketing) and its position as primary sponsor of the NIMA Marketing Awards 2010.
