Rabobank Magazine: 2 years of interactive print.
Rabobank, one of Netherlands largest bankers distributes a Magazine to its clients which is created by photography studio Bart Nijs. TAB has been working closely with this creative production studio for two Years now to service the Rabobank to enhance their editorial articles with augmented reality. The Rabobank is one of the first companies that has been involved in making their magazines interactive and engage with the mobile consumer on a regular / quarterly basis.
Feedback from the readers has been fantastic. They appreciate the creative and interactive surprises that this magazine has brought to them starting in 2011, 2012 and hopefully continuing in 2013.