National Geographic Movies: Flying Monsters 3D
WHEN DINOSAURS WALKED THE EARTH, MONSTERS RULED THE SKIES
Flying Monsters 3D is a groundbreaking film that uses cutting-edge 3D technology and CGI to bring the story of giant flying monsters and their prehistoric world to life. Audiences of all ages will be in awe as they enter the world and experience, as never before, REAL Flying Monsters – in 3D.
For National Geographic Movies briefed TAB to come up with a creative idea to grab the attention of people who come to IMAX 3D movie theatres before they made their final decision of which movie ticket they will buy. To do this we created a mobile website that gives extensive background information and enables the viewer to download and start a 3D Flying monsters experience augmented on huge movie posters and other point of sale materials.
The current campaign results are astonishing and the campaign is still running for a Global audience. We can’t give in dept insight in the Global campaign results but we may share the results of the first two months into the campaign.
– Campaign launch 2011 (Nov/Dec) 20 locations
– Around 15.000 unique visitors took action to the campaign by going to the mobile website and 89% of the visitors converted / went to the augmented reality flying monsters section to view and play around with the 3D monsters on their phones around the time of their ticket purchase and movie visit.
National Geographic decided to bring the 3D augmented flying monsters experience to their Kids Magazine. This resulted in even more intensive usage and visitor count of this exceptional campaign.
GSCA Achievement Awards 2012 WINNER: