TAB Worldmedia is an Amsterdam based creative cross-media agency, specialised in helping brands to be loved by the mobile consumer. TAB Worldmedia has one clear goal which is to create fresh addictive cross-media campaigns using innovative mobile technology like Augmented Reality.

A few high profile clients are Allianz, Arcadis, Centraal Beheer Achmea, Walt Disney, Canon, family park Efteling, Stedelijk Museum, National Geographic, Van Gogh Museum, Vredestein and a variety of Advertising- and Media agencies.

Company philosophy:
“The mobile consumer of today expects more out of your brand communication. Communication is all about brand experience and converting that experience into action. We use mobile tools and augmented reality technology in the broadest sence to help your consumers to really connect and interact with your brand.”

TAB Worldmedia official sponsor of:

TAB Worldmedia sponsorship - sponsorringen


The guys behind the logo

Remco Vroom, Chief Executive Officer. 

Remco Vroom - Augmented Reality Director - TAB Worldmedia

(born 23 September, 1973) is co-founder and CEO of TAB Worldmedia. Vroom also previously served as a commercial and strategic director at advertising agencies Euro RSCG, Grey Worldwide, TBWA\ and Young & Rubicam.

In 2010 Vroom and his business partner Johannes la Poutré founded TAB Worldmedia, a creative consultancy firm specialized in innovation through mobile marketing and augmented reality. TAB Worldmedia helps international brands to establish relationships with the mobile consumer and get insights in how to use mobile marketing and innovative applications as powerful business- and communication tools.

Guest Columnist:, and several International media titles.

Public Speaker on Mobile innovation, Mobile marketing strategy & Creative Augmented Reality.
Academic guest speaker at: Lund University, Erasmus University, Nyenrode University.

Johannes la Poutre, Chief Technology Officer

Johannes la Poutre - Augmented Reality Director - TAB WorldmediaExcellence in Product Development for the Internet and Mobile Augmented Reality. Finding elegant technological solutions, combining knowledge and experience from industrial design engineering.

Specialties: Information Architecture, Information Processing, Semantic Web Technologies (web 3.0), Technical Project Management

Professional speaker:
Public Speaker on Mobile innovation & Augmented Reality


What our clients have to say about us.

MWC“It is too difficult to pick only 3 attributes to describe this amazing company… I worked very closely with TAB Worldmedia in an effort to enhance the user experience prior to GSMA Mobile World Congress and during the actual event in Barcelona, Spain in February 2012. The results were astonishing and extremely impressive all around. Remco and his team are magnificent and such a pleasure to work with, I would recommend to any company looking for professional and outstanding results.” July 31, 2012
Mary Howard, GSMA Mobile World Congress 2012

“Remco and his team outdid themselves on the Mobile World Congress 2012 Augmented Reality Project. Outstanding campaign results, incredible creativity and innovation, and superlative execution made Remco and his team an outstanding partner. Thank you!” May 4, 2012”

Julia Forsyth, Snr. Global Marketing Manager at GSMA


Disney - TAB Worldmedia

“It was a pleasure to work with Remco on an augmented reality project for Disney. Remco’s strength is that he manages to translate technology-driven opportunites into fun marketing/pr projects. His insights are brought with a lot of enthousiasm, always keen on how people & technology can work for your product or brand. With his understanding of the business, he is real when things might get virtual.” February 1, 2012
Fedor de Lange, Product Manager (Benelux), The Walt Disney Company

National Geographic - TAB Worldmedia“National Geographic has relied on TAB Worldmedia several times for augmented reality projects. Whatever I throw their way, they’re able to create, iterate and launch exceeding my expectations. Since Remco’s fingers are on the pulse of this rapidly changing technology, he is my go-to guy for insight on the creative and business aspects of augmented reality.” January 20, 2012

Katie Juhl, Manager, Corporate Strategy and Business development – Mobile, Emerging Technology & Alternative Revenue