TAB Worldmedia offers its clients to make use of a “new generation marketing apps”, standard with integrated augmented reality technology which make them very natural to integrate as part of sales promotions, loyalty programme, social media in combination with a traditional media mix.

Trends show that the mobile marketing industry is developing at an enormous pace and consumers are often far advanced in their knowledge and usage of apps. TAB offers its clients the possibility to execute their mobile strategy at the highest innovative and commercial level.

Example
Your brand could use these new generation apps to create one overall promotional app that carries a variety of sales promotion mechanism that are stored in the background. Because parts of the app can be triggered online through a web connection, the app can easily be refreshed. This way one time a customer can scan advertisements to earn “freemiums” and the next time he can be rewarded for giving a product review or virtual check in at a store.

Apps powered with augmented reality
The basis of these “new generation sales promotion apps” that TAB Worldmedia offers is a technological framework that can be flexibly reshaped to the customers needs. Vroom: “it took us 2 years to build this high quality product and it will need to grow even more over the next few years.” Standard they use augmented reality technology to manage the different promotional mechanism.

TAB Worldmedia uses technology of high-tech companies like Aurasma from the UK, Junaio from Germany and Layar from the Netherlands.