Advertising agency Artin and movie production company Filmenzo created a special movie production for the augmented version of the magazine cover.

Next to the original magazine Vredestein also created an online version which you can view by clicking on the image below.

For the introduction of the DS5 model earlier this Year, Citroën decided to let Window Dressing® bring the showroom to the city centre. 3D Windowdressing creates unique urban landscapes to achieve social engagement, thanks to a strong local identity and an interactive user experience.

High performance web application.
TAB Worldmedia created a mobile web application for this project which scored super high on the Google mobile web performance standards. The strategy behind this project was to surprise, intrigue, entertain and activate. And that is exactly what we did.

Effective use of QR code.
By scanning the QR code in this virtual showroom, passing visitors could explore and admire the 3D model of the car in 360 degree view in all available colours on their mobile screens. After this combined experience between astonishing the virtual showroom with great stopping power and the admirable 3D view of the car on the mobile web app it was a natural step for visitors to easily book a test drive at their local Citroen dealer through the web app.

The Van Gogh Mile app opens up an alternative world for the walkers along the Van Gogh Mile, a fusion of reality and fiction. Schut uses modern multimedia technologies to help us to experience the space in which we are moving in a different way. 

TAB created a rich media game in spirit of the soccer championship to promote the CANON EOS 600D camera. The strategy is that the rich media game is also the central concept that brings all media channels together.

The plot of the game is that taking a sports photo is very hard. Photographers almost continuously take photos and choose the best photo from the series to print. We asked a CANON sports-photographer to share his series with us which we integrated in a stop-motion effect like game. The idea is that the player tries to pick the right photo from the stop motion series in an attempt to win one of 4 CANON EOS 600D cameras.

In this strategic media model that we set up, mobile augmented reality is used to bridge the gap between the advertisement campaign in printed media and the rich media game.

TAB Worldmedia created all campaign elements:
- 4 Print advertisements
- 2 Mobile ads that ran in Telegraaf apps
- Rich media banners in flash for the Telegraaf website
- And of course  the mobile augmented reality game and web based game. Contrary to the traditional media that lead to the web platform to play the game we enabled to mobile game to run in augmented reality.

Campaign website: scaled automatically to desktop, tablet and mobile phone screens.

Amsterdam based agency TAB Worldmedia, known for their mobile augmented reality productions for Walt Disney, National Geographic, Canon and family park Efteling, launches a new generation of mobile apps aimed at the marketing and communication industry. These new generation apps, standard with integrated augmented reality technique, make them very natural to integrate as part of sales promotions, loyalty programmes and social media in combination with print campaigns.

TAB Worldmedia aims their business model at advertisers, ad agencies and media agencies that want to use mobile apps as part of their marketing and sales promotions. Remco Vroom, co-founder and mobile director of TAB Worldmedia: “the mobile marketing industry is developing at an enormous pace and consumers are often far advanced in their knowledge and usage of apps. We offer our clients the possibility to execute their mobile strategy at the highest innovative and commercial level.”

Example

As an example TAB Worldmedia uses that a brand can use these new generation apps to create one overall promotional app that carries a variety of sales promotion mechanism that are stored in the background. Because parts of the app can be triggered online through a web connection, the app can easily be refreshed. This way one time a customer can scan advertisements to win “freemiums” and the next time he can be rewarded for giving a product review or virtual check in at a store.

Apps with augmented reality

The basis of these “new generation sales promotion apps” that TAB Worldmedia offers is a technological framework that can be flexibly reshaped to the customers needs. Vroom: “it took us 2 years to build this high quality product and it will need to grow even more over the next few years.” Standard they use augmented reality technology to manage the different promotional mechanisms. TAB Worldmedia uses technology of high-tech companies like Aurasma from the UK, Junaio from Germany and Layar from the Netherlands. They have been working closely together with these companies over the past years. Currently the first orders have been signed and TAB Worldmedia expects the first apps in the app stores after the Summer holidays.

Price

Currently the basic version of the app for iPhone and Android together costs 7.500 euro which makes it a very attractive and profitable product for creative agencies. If that isn’t a good sales pitch.

Press link: http://pressdoc.com/p/000pev

Last year we were approached by GSMA, the company behind the Mobile World Congress, to participate in a creative pitch for the sponsor contract of the MWC 2012 augmented marketing campaign. The campaign theme “Redefining Mobile” immediately caught our attention and put our creative brains to work. The concept that we came up with was to inspire people about what redefining mobile, and especially mobile browsing, could have installed in near future.

We presented a strategic approach to use a mobile website that would launch two types of augmented browsing experiences. However… as we all know at this point augmented reality is not yet integrated in mobile browsers so we asked junaio to team up with us and use their advanced platform to jumpstart the augmented reality experiences from the mobile website, like you would use Flash for interacting with a rich media website.

1. For the first experience we created a multi interactive 360 degree world that allows you to stroll around and explore what the MWC 2012 conference by looking through your smartphone as if it was a virtual lens.

When you open the 360 browser you will find yourself at the entrence right outside the Mobile World Conference area. When looking around you can see the different pavilions and zones that you can attend. For example: App Planet, mPowered Brands, the exhibition area or the Conference hall. When entering the conference hall you will find the speakers on stage and we’ve used our Tweeps Around service to project live Twitter messages from all over the World that use the #MWC2012 and #MWC12 in their messages.

2. For the second experience we’ve collaborated with junaio and their fantastic team to create a fully animated and interactive augmented 3D model of the campaign visual. When visitors point the viewer of their junaio app at the print advertisement that was featured in TIME Magazine or at the conference brochure they will experience the 3D EYE come to life and they can navigate by clicking on the augmented buttons that will appear.

I’ve posted the demo video of the augmented print experience below so you can see it if you don’t have your phone and the print ad ready.

Exclusive Demo Video

Instructions to launch ether or both experiences can be found on the MWC campaign website or on the Mobile MWC campaign website. (m.mobileworldcongress.com)

Mobile World Congress 2011 was by all accounts a record-breaking year:

• Highest-ever total attendance:  more than 60,000
• Largest-ever senior-level audience: more than 58%
• Highest-ever number of CEOs in attendance: more than 3,000
• Largest-ever number of exhibitors:  1,400
• Largest-ever number of press: 2,900+ press members representing 1,500 media outlets
• Largest-ever gathering of Mobile App Developers: more than 12,000

Flying Monsters 3D is a groundbreaking film that uses cutting-edge 3D technology and CGI to bring the story of giant flying monsters and their prehistoric world to life. Audiences of all ages will be in awe as they enter the world and experience, as never before, REAL Flying Monsters – in 3D.

For National Geographic Movies briefed TAB to come up with a creative idea to grab the attention of people who come to IMAX 3D movie theatres before they made their final decision of which movie ticket they will buy. To do this we created a mobile website that gives extensive background information and enables the viewer to download and start a 3D Flying monsters experience augmented on huge movie posters and other point of sale materials.

Campaign results

The current campaign results are astonishing and the campaign is still running for a Global audience. We can’t give in dept insight in the Global campaign results but we may share the results of the first two months into the campaign.
- Campaign launch 2011 (Nov/Dec) 20 locations
- Around 15.000 unique visitors took action to the campaign by going to the mobile website and 89% of the visitors converted / went to the augmented reality flying monsters section to view and play around with the 3D monsters on their phones around the time of their ticket purchase and movie visit.

National Geographic decided to bring the 3D augmented flying monsters experience to their Kids Magazine. This resulted in even more intensive usage and visitor count of this exceptional campaign.

GSCA Achievement Awards 2012 WINNER:

For Unibail-Rodamco, the owner of more then 100 shopping centres including Citymall Almere, we have created a complete location based Augmented Reality ecosystem on Layar. All 120 retail stores are integrated on the independent AR publishing platform that we’ve designed especially for shopping area’s.

Visitors of Citymall Almere are able to scan the centre for the best offers, look for stores, follow specially selected shopping tours, play AR games and more. With our specially designed platform we’ve managed to create a stable environment that enables us to use GPS technology even under difficult circumstances.

Extra Gaming and Gifting features
Next to the more serious commercial elements we decided to integrate two other features for the visitors of the shopping centre to enjoy. The first feature is an augmented reality running game. The user of the app has to collect 4 augmented hearts that we have randomly spread out throughout the shopping centre. The players have to run around the shopping mall like a Super Marion 3.0 to collect the virtual hearts. The player that outruns the others wins an iPad.

The second feature lets people sent augmented / digital flowers to their loved once during Valentine. By typing in the street address and message for the person you want to sent the digital flowers to, you will actually sent the augmented digital flowers to the doorstep of your loved one.

All of the features can be seen in the commercial at the top of this page or at CityMall Almere.