Citroën DS5 virtual showroom on the high street.06 Dec 2012, Posted by Cases, Interactive Print, Retail in
For the introduction of the DS5 model earlier this Year, Citroën decided to let Window Dressing® bring the showroom to the city centre. 3D Windowdressing creates unique urban landscapes to achieve social engagement, thanks to a strong local identity and an interactive user experience.
High performance web application.
TAB Worldmedia created a mobile web application for this project which scored super high on the Google mobile web performance standards. The strategy behind this project was to surprise, intrigue, entertain and activate. And that is exactly what we did.
Effective use of QR code.
By scanning the QR code in this virtual showroom, passing visitors could explore and admire the 3D model of the car in 360 degree view in all available colours on their mobile screens. After this combined experience between astonishing the virtual showroom with great stopping power and the admirable 3D view of the car on the mobile web app it was a natural step for visitors to easily book a test drive at their local Citroen dealer through the web app.