Today Adfestival ‘24 Hours of Advertising‘ took place in Amsterdam. This is the second Year that TAB Worldmedia made a contribution to this Festival. In 2011 we produced a successful second screen web-app for viewing all nominated and awarded EFFIE Cases during the event. As an additional spectacle we organised an augmented reality poster exhibition in the [...]
The Van Gogh Mile app opens up an alternative world for the walkers along the Van Gogh Mile, a fusion of reality and fiction. Schut uses modern multimedia technologies to help us to experience the space in which we are moving in a different way. Smartphones and tablets will display landscapes in the middle of Amsterdam, will turn [...]
Dutch icon family park the Efteling has been looking into what apps can add to the magical experience of the park. In the Efteling everything has a special story to it, even the ATM machines that are provided by Rabobank Netherlands are transformed into an attraction. In 2011 a 12 year old boy wrote a fairytale [...]
With just one week to go to the Mobile World Congress 2012 in Barcelona we atTAB Worldmedia have already drawn up our schedules for Monday, planned a “secret” meeting on Tuesday and are still contemplating if we have time to add just a extra day on Wednesday. Last year we were approached by GSMA, the company behind the Mobile World [...]
TAB Worldmedia sponsored the Dutch EFFIE Awards 2011 this year with a mobile web app and mobile augmented reality experience using AURASMA. The event is taking place on October 12th, that is today, in Amsterdam. Everyone who’s interested can already swipe through the 43 cases build by the best Dutch brands that are nominated for [...]
The “Gevangenismuseum Veenhuizen” (Prison Museum in Veenhuizen) is situated in the North of The Netherlands, at the village Veenhuizen where once a colony of long term punished inmates was situated. The museum documents the rich history of this community. From July through October 2011 an exhibition based on a wealth of old photos, stories, videos, [...]
On the 24th of March 2011, TAB Worldmedia launched an exclusive augmented media project for the 10th year anniversary of the Heineken Music Hall in Amsterdam. Several weeks before the event V.I.P. guests received a personal augmented invitation from the Managing Director. At the event the guest were given an augmented welcome at the entrance. 15 hosts [...]
The ARtours project will experiment with these in the near future in collaboration with Fluxus artist Willem de Ridder, who is working with us on one of his “Secret Exhibitions” in AR. “Willem de Ridder is world famous in The Land of the Nethers. A place on the earth that used to be a [...]
A couple of weeks ago we at TAB Worldmediamet this incredible creative group of people that were working on a concept calledTEDxPortraits. The title of the concept alone immediately grabbed our attention. One evening we made an appointment with them to meetup at Canvas in Amsterdam to talk about their ideas. There we were introduced to [...]
Stedelijk Museum Amsterdam presents an Augmented Art Exhibition by Jan Rothuizen. You might know Jan from his fantastic arworks or his famous TEDtalk in Rotterdam. Jan Rothuizen literally “walks through the World’s cities”, absorbing all of the information that the city is rubbing off on him. He describes and visualizes his walks in a unique [...]
So today we went over to Mysteryland to prepaire and test the Mysteryland layar. It’s mighty impressive what ID&T has done with the area. From what we’ve seen we can already say that this year will be the best EVER!!!! Never mind if there’s a little rain because once you’ve hit the Mysteryland grounds you’ll [...]
Yesterday we went over to the Lowlands festival to meet with Hein Wils from Stedelijk Museum and Sander Veenhof from SNDRV. Both were part of the team that created the Stedelijk Museum art collection in AR with us. FYI. this is NOT the official case presentation but merely an impression of what we experienced at [...]
