For the newly introduced Vredestein tyre the Ultrac Vorti R, we were asked by their Advertising agency and Film production agency to create an augmented magazine cover in 13 languages. We used the app of our trusted augmented reality partner Layar to enable the magazine cover in 13 language regions with an enriched media cover. [...]
For the introduction of the DS5 model earlier this Year, Citroën decided to let Window Dressing® bring the showroom to the city centre. 3D Windowdressing creates unique urban landscapes to achieve social engagement, thanks to a strong local identity and an interactive user experience. High performance web application. TAB Worldmedia created a mobile web application for [...]
Today Adfestival ‘24 Hours of Advertising‘ took place in Amsterdam. This is the second Year that TAB Worldmedia made a contribution to this Festival. In 2011 we produced a successful second screen web-app for viewing all nominated and awarded EFFIE Cases during the event. As an additional spectacle we organised an augmented reality poster exhibition in the [...]
The Van Gogh Mile app opens up an alternative world for the walkers along the Van Gogh Mile, a fusion of reality and fiction. Schut uses modern multimedia technologies to help us to experience the space in which we are moving in a different way. Smartphones and tablets will display landscapes in the middle of Amsterdam, will turn [...]
During the European soccer championship 2012 TAB Worldmedia collaborated with media agency PHD Media and the Telegraaf Media group to execute an innovative integrated media campaign for CANON. TAB Worldmedia had the role to enhance the media strategy with an augmented reality game that was especially designed for a cross platform campaign on several media [...]
Dutch icon family park the Efteling has been looking into what apps can add to the magical experience of the park. In the Efteling everything has a special story to it, even the ATM machines that are provided by Rabobank Netherlands are transformed into an attraction. In 2011 a 12 year old boy wrote a fairytale [...]
With just one week to go to the Mobile World Congress 2012 in Barcelona we atTAB Worldmedia have already drawn up our schedules for Monday, planned a “secret” meeting on Tuesday and are still contemplating if we have time to add just a extra day on Wednesday. Last year we were approached by GSMA, the company behind the Mobile World [...]
WHEN DINOSAURS WALKED THE EARTH, MONSTERS RULED THE SKIES Flying Monsters 3D is a groundbreaking film that uses cutting-edge 3D technology and CGI to bring the story of giant flying monsters and their prehistoric world to life. Audiences of all ages will be in awe as they enter the world and experience, as never before, [...]
For Unibail-Rodamco, the owner of more then 100 shopping centres including Citymall Almere, we have created a complete location based Augmented Reality ecosystem on Layar. All 120 retail stores are integrated on the independent AR publishing platform that we’ve designed especially for shopping area’s. Visitors of Citymall Almere are able to scan the centre for [...]
TAB Worldmedia sponsored the Dutch EFFIE Awards 2011 this year with a mobile web app and mobile augmented reality experience using AURASMA. The event is taking place on October 12th, that is today, in Amsterdam. Everyone who’s interested can already swipe through the 43 cases build by the best Dutch brands that are nominated for [...]
Rabobank, one of Netherlands largest bankers distributes a Magazine to its clients which is created by photography studio Bart Nijs. TAB has been working closely with this creative production studio for two Years now to service the Rabobank to enhance their editorial articles with augmented reality. The Rabobank is one of the first companies [...]
This weekend is very important for anyone who cares about our planet and the air that we breath. MIMAQ (short for: Mobile Individual Measurements of Air Quality) will run an advanced sensor tracking project in the city of Leiden. A team of people will ride their bicycles through the city of Leiden measuring the air quality in [...]
Androidworld magazine is one of the first printed magazines that got a full augmented reality experience produced in the new Layar Creator tool by us. The magazine holds over 100 pages filled with columns, smartphone and app reviews and other spectacular articles for Android enthusiasts. As strategic advisors to media companies like the Telegraaf Mediagroup [...]
On the 24th of March 2011, TAB Worldmedia launched an exclusive augmented media project for the 10th year anniversary of the Heineken Music Hall in Amsterdam. Several weeks before the event V.I.P. guests received a personal augmented invitation from the Managing Director. At the event the guest were given an augmented welcome at the entrance. 15 hosts [...]
The ARtours project will experiment with these in the near future in collaboration with Fluxus artist Willem de Ridder, who is working with us on one of his “Secret Exhibitions” in AR. “Willem de Ridder is world famous in The Land of the Nethers. A place on the earth that used to be a [...]
TAB Worldmedia‘sAugmented Media Experience Centre has opened its doors three weeks ago and already more then 30 companies visited the center. The Augmented Media Experience is a unique location in Citymall Almere that is only open until the end of March, where companies and consumers are welcome to experience and learn about the most impactful media of today [...]
Today we launched the Worlds first iPhone app with Layar augmeted reality viewer. Mobile augmented reality specialists TAB Worldmedia & iPhone app. specialists The Saints, collaborated to create this fantastic AR enhanced iPhone app. for Verbeterdebuurt (improve the neighbourhood). Verbeterdebuurt (Improve the neighbourhood) is a neighbourhood platform that literally puts your issues and ideas for [...]
A couple of weeks ago we at TAB Worldmediamet this incredible creative group of people that were working on a concept calledTEDxPortraits. The title of the concept alone immediately grabbed our attention. One evening we made an appointment with them to meetup at Canvas in Amsterdam to talk about their ideas. There we were introduced to [...]
Stedelijk Museum Amsterdam presents an Augmented Art Exhibition by Jan Rothuizen. You might know Jan from his fantastic arworks or his famous TEDtalk in Rotterdam. Jan Rothuizen literally “walks through the World’s cities”, absorbing all of the information that the city is rubbing off on him. He describes and visualizes his walks in a unique [...]
So today we went over to Mysteryland to prepaire and test the Mysteryland layar. It’s mighty impressive what ID&T has done with the area. From what we’ve seen we can already say that this year will be the best EVER!!!! Never mind if there’s a little rain because once you’ve hit the Mysteryland grounds you’ll [...]
Yesterday we went over to the Lowlands festival to meet with Hein Wils from Stedelijk Museum and Sander Veenhof from SNDRV. Both were part of the team that created the Stedelijk Museum art collection in AR with us. FYI. this is NOT the official case presentation but merely an impression of what we experienced at [...]
To announce the premiere of the latest box office hit ‘Prince of Persia, The sands of time’, Walt Disney launches the worlds first augmented reality outdoor campaign. Lucky users of Android- and iPhones who are standing near one of the outdoor filmposters can play the movie trailer and play an augmented reality game just by [...]
